NCL Solo Cruiser Campaign

Based on an increase in solo travel, we were tasked with inspiring solo travelers to considering cruising.  

The resulting campaign focused on the feeling of solo freedom – doing what you want, when you want, being social if you feel like it and being able to visit multiple destinations easily. We also considered previously ignored audiences - groups & families who  travel together but require one or more solo staterooms, and we hit on the main consumer benefit of savings, and NCL's new, less expensive, solo accommodations. 

The campaign was a big success for the brand and was used in print ads, social media ads, on emails, as a dating app partnership, and even as an elevator cling that we'd wholly conceptualized and designed.