Becky Randel
Content Creator. Copywriter. Journalist. Storyteller.

Experienced marketing copywriter, content creator, journalist and storyteller. I've worked with brands across a variety of categories including travel, fashion, government, real estate, and retail on both the agency and client side. My editorial pieces have received millions of hits internationally, and cover a wide-range of topics and audiences. 

 

Currently, I'm Senior Advertising Copywriter at Norwegian Cruise Line's in-house creative agency, Rebel Fish. Here, I play an integral role in developing effective campaigns and marketing concepts for multiple channels & verticals. I create content for a variety of mediums including video, social media, website, print & digital advertising, emails, brochures, mailers, and more.

 

I'm also a part-time digital content creator for The City of Miami, as the primary contributor and editor of MiamiGov.com. When this role began as a full-time prject, I was tasked with transforming dense government processes and documents into simple, digestible digital content. I had to organize the site navigation and manage the full CMS. Through extensive user-testing and digital best practices, I assisted The City in producing a website that functions as an easy-to-use digital town hall.  

 

On the editorial side, I've been a freelancer for over 20 years. I'm the Miami reporter for PEOPLE Magazine/PEOPLE.com and a contributor to publications like Yahoo, Women’s Health, Mommy Nearest, American Way, The Daily Meal, South Florida Luxury Guide, The Miami Herald, Billboard, W Magazine, The New Tropic, Ocean Drive, and About.com.

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Previous copywriting and marketing clients include Oliphant Design, NetJets, Loaded Questions, Starwood Hotels, Paragon Theaters, and The Related Group.