Resume

Copywriter. Content Creator. Journalist. Storyteller.

Highly accomplished, award-winning copywriter & journalist with a proven track record of creating captivating content across a variety of mediums. Self-starter with extensive experience in short and long-form marketing, storytelling, brand strategy, website content & SEO, idea generation, social media, research, and client relations.  

Consistently delivers high-quality content under tight deadlines and effectively collaborates with others.

Professional Experience:

 

NORWEGIAN CRUISE LINE                                                                                                                             Miami, FL
SR. COPYWRITER, REBEL FISH IN-HOUSE AGENCY, 2021- Present                               

• Develop copy for communication efforts across various consumer touch points and external advertising channels. Ensure a seamless brand voice throughout all collateral while adapting to evolving requirements.

• Conceive campaign ideas and generate assets for the overall brand as well as specific topics and targets like solo travelers, tours, ship launches, destinations, families, entertainment, restaurant rollouts and more.

• Selected as the principal copywriter for the company’s new website rolling out in 2025. Work directly with the e-commerce team and internal channels to secure accurate information and create captivating content for across all categories including ships, destinations, onboard amenities, F&B, tours, promotions and more.

• Participate in the full strategic creation of videos for advertising and social media use, from storyboarding to script writing to edits. Build 360˚ advertising campaigns around the spots to generate brand awareness.

• Partner with data team to examine relevant travel trends and understand NCL guest behavior. Leverage data insights to fuel targeted and impactful marketing strategies and develop innovative campaign concepts.

• Partner with data team to examine relevant travel trends and understand guest behavior. Leverage data insights to fuel targeted and impactful marketing strategies and develop innovative solutions.

• Play an integral role in the in-house agency which demands a fast-pasted, team-oriented approach.

Awards: 2022 Travel Weekly Marketing Awards: NCL’s Military Appreciation Program.2023 In-House Agency Forum (IHAF) Awards: Out of Home Ads (Billboards) + Prima Food & Beverage Reveal.

 

THE CITY OF MIAMI  – MIAMI.GOV                                                                                                                Miami, FL    DIGITAL CONTENT CREATOR & EDITOR, 2018 – 2021 + current projects

• Spearheaded the content creation of a new website to simplify messaging and deliver an intuitive, user-centric interface.

• Created over 800 pages of clear & compelling content, transforming the outdated website into a “Digital City Hall”.  Worked with departments to translate complex services into easy-to-understand language.

• Used current digital best practices to simplify explanations, processes, and payments.

• Managed all CMS creation & operation (Granicus/Open Cities), organized the site navigation and collaborated with employees and officials to translate government services into step-by-step procedures and applications.

• Consistently utilized data from Google Analytics, Qualtrics, Heatmap, Survicate and more to improve navigation, increase web traffic and enhance the user experience.

• Trained over 175 employees on the website philosophy and CMS basics through a quarterly “Digital Service Academy” as well as a yearly “Innovation Academy”.

• Learned about digital ADA compliance and transformed PDF documents into HTML and forms, allowing The City to settle an ADA compliance lawsuit.

• Doubled the city’s overall web traffic in 18 months. Reduced bounce rate from 30% in first year.

• Led quarterly UI/UX testing and implemented results to further optimize web traffic and user satisfaction.

 

REPORTER/CONTRIBUTOR – PEOPLE MAGAZINE, PEOPLE.COM, 2011- Present

• Research, source, pitch and write stories for multiple verticals including film & TV, beauty, fashion, lifestyle, parenting, food, music, travel, home and real estate.

• Cover events and red carpets, conduct celebrity interviews and turnaround stories within hours for immediate online postings.

• Work with editorial teams on longer features for print. Interview sources, pull quotes, submit formatted writing, and file reporting by deadline.

• Research trends for shopping links and partnerships across categories like home, beauty, fashion and more.  

• Foster PR relationships and personal sources to secure first-glimpse news & story ideas.

 

FREELANCE JOURNALIST & COPYWRITER, 2004 - Present

Publications Include: American Way, YAHOO, Women’s Health, Mommy Nearest, Surface Magazine, South Florida Luxury Guide, The Daily Meal, Ocean Drive, W Magazine and more. Copywriting & Marketing clients Include: Oliphant Design, Starwood Hotels, NetJets, International Sales Group, and Loaded Questions.

• Research & pitch story ideas across a wide variety of publications and topics including travel, entertainment, home, fashion, food, health, music, beauty, parenting, and more.

• Cover events, conduct interviews and complete stories under tight deadlines using different brand voices.  

• Utilize SEO phrases and digital best practices to grab attention and generate web clicks.

• Cultivate relationships with talent, PR, and sources nationwide; fostering a network vital to journalistic success.

• Work with copywriting clients to research their audience, brand voice, competitors, and goals. Create copy to help grow their business across in like emails & newsletters, social media, advertising, brochures, and more.

 

PARAGON THEATERS                                                                                                                                         Miami, FL

SR. COPYWRITER AND MARKETING DIRECTOR, 2010 – 2012                                                                                               

• Created all website and marketing content for the launch of a new, regional movie theater chain.

• Wrote newsletters, press releases, brochures, emails, promotional materials, partnership pitches and more.

• Secured and maintained relationships with Disney, Warner Brothers, Sony, Universal & Paramount to create marketing campaigns and events. Wrote and executed full co-marketing programs with high profile partners.

• Pitched media outlets and secured stories in publications such as USA Today, NBC, ABC, CBS & Deco Drive.

 

AMG WORLDWIDE                                                                                                                     Miami, FL & New York, NY

MARKETING DIRECTOR, 2007 - 2010                                                                                                                                  

• Managed the global marketing for real estate and travel accounts; wrote and edited numerous client pieces including press releases, website copy, brochures, newsletters, emails, and invitations.  

• Wrote and produced a series of videos for a client on The Golf Channel.

 

CONDE NAST PUBLICATIONS                                                                                                      Miami, FL & New York, NY

JR. COPYWRITER, 2005 – 2007                                                                                                                                           

• Wrote advertorials for clients seeking seamlessly integrated marketing copy for their advertising campaigns.

• Drafted and authored full-scale marketing proposals and merchandising sales presentations for magazines including Bon Appetit, Conde Nast Traveler, VOGUE, Wired, and Self.

• Conceptualized innovative partnerships for clients such as Carnival Cruises, Perry Ellis, Jardin, and Bacardi.

 

NEW LINE CINEMA                                                                                                                                       New York, NY

DEVELOPMENT EXECUTIVE, ASSISTANT TO THE VICE PRESIDENT, 2001 – 2005

 

• Sourced and evaluated materials like pre-published books, screenplays, plays and more. Wrote extensive coverage and analysis of materials to present to executive for potential purchase.

• Participated in the full development process for select films including acquisition, selecting screenwriters and directors, conducting story meetings & evaluating cast.

•  Worked on the production/development team for projects such as About A Boy, Little Children, The Time Traveler’s Wife, Iron Man and Freddy Vs. Jason.
   

Education

University of Maryland, College Park                                                                                                                                     

Bachelor of Arts, Communication. 4.0 GPA in major. Graduated Cum Laude. Senior Marshall.