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NCL: New Family Campaign

Objectives:

  • Generate demand for family vacations by highlighting what makes NCL so special including ease, unique destinations, dining variety, onboard activities, family bonding and making unforgettable memories.

  • Educate guests about NCL's robust family offerings & free programs.

  • Target parents with adult amenities & breaks, this is their vacation, too.

  • Create a story for Europe - seeing multiple destinations in one easy trip.

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