Experience a Different Tomorrow
NCL Interim Brand Campaign

When NCL was looking to create an interim branding campaign, they decided to expand on my recent Europe verbiage and the idea of experiencing something truly amazing one day, then something entirely unique the next the next (in the easiest way possible). The resulting campaign paired clever copy paired with incredible imagery to effectively communicate the advantage of a multi-destination cruise vacation where you can wake up to a new place every day – while sleeping in the same home base every night.

 

"Experience a Different Tomorrow” served in direct opposition to land-based vacations, which often entail repetition and/or hassle. The campaign also served as a great tool to educate audiences about the myriad of beautiful destinations NCL sails to– from Alaska to Europe to Asia and beyond. The onboard focus played into the same theme – you can have amazing experiences onboard while traveling from one place to the next, or you can explore today and relax tomorrow.

 

The campaign was launched across video, radio, print, OOH, digital ads, email, and organic and paid social and is still being utilized across multiple channels.